I’m Gwen. I develop brand identities and systems that convey a distinct vision using creativity and craft. My approach combines strategy, creative intuition, and compassionate curiosity with the goal of creating work that is unique and impactful.

I’ve spent the better part of a decade in an agency environment where I have had the ability to stretch my creativity and collaborate with other curiously sharp minds. 

My innate drive to understand meaning and behavior has resulted in a fascination with the study of semiotics and human centered design. I enjoy defining the subtle details of design, but equally excel at big-picture thinking.