Whatchamafeelit
clientThe Andy Roddick Foundation
workNaming, Brand Development, Collateral Design, Branding Extensions
DetailsIn the midst of a pandemic with kids stuck at home, the Andy Roddick Foundation wanted to provide a way for children to attune and develop their emotional literacy outside of the classroom. With this idea in tow, we were approached to come up with a name, a logo, and design the collateral pieces that would be included in the social emotional learning toolkit.
We all agreed that emotions can be a lot sometimes. But it is important to celebrate the wild and vast world of feelings. We came up with an identity that’s boisterous nature would make light of the journey.
TeamStephanie Darby, Designer
Lauren Nail, Copywriter
Sonia Amin, Art Director
The learning kit included two workbooks. One was a collection of exercises and activities for kids to work through, and one was filled with context and resources for grown-ups to integrate these lessons at home.
We illustrated a 26-card deck that assigned an emotion to every letter of the alphabet so that kids could get familiar with defining and communicating what they were feeling.
