Visit Marble Falls
clientCity of Marble Falls, Texas
workCampaign strategy, campaign development, print and digital media, print collateral
DetailsThe City of Marble Falls is a small Texas town situated in a location that boasts a variety of fun activities for the entire family. It’s an easy hour from Austin and it is just as charming as you’d assume.
We were tasked with creating a tourism campaign that could put Marble Falls on the map. We got familiar with the many different ways there were to experience the delights of the area, from hiking granite cliffs to enjoying the best pie you’ve ever tasted. Not to mention bluebonnet season.
TeamElle Tse, Senior Designer
Nate Stine, Copywriter
Sonia Amin, Art Direction
Bill Sallans, Photography
Iconography
A system of icons was created to help the audience orient themselves among each category of activities available in Marble Falls. These icons were used across digital and print to form a visual language unique to the town’s offerings.
Visitor Guide
The visitor guide cataloged the best ways to experience the town and surrounding areas, including hiking trails, scenic drives, local shops and restaurants, as well as the traditions and history of the area.
